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Anuga 2017: Anuga Organic completely booked


The coming Anuga from 7 to 11 October 2017 in Cologne offers an overview of the global market offer of organic products. On the one hand, it shows a concentrated spectrum of organic products in the Anuga trade show "Anuga Organic". Here, exclusively products are represented, which carry an approved organic certification that is a standard on the market.

On the other hand, Anuga exhibitors also have the opportunity to draw attention to their organic products in the other trade shows. This occurs with the aid of the exhibitor database. Under the keyword "Organic Products", all exhibitors that supply organic products can be sorted Anuga-wide. The list of companies that present their products here has grown constantly over the course of the past years. Whereas in 2013 there were indeed 1,796 companies, who presented organic products, in 2015 already 2,030 exhibitors with this offer of products were represented. Further growth is expected at the coming trade fair.

Because there is already an excellent number of registrations alone in the Anuga Organic segment: Around 250 companies are expected to exhibit again. They are exhibiting both under the umbrella of organisations or associations and as individual exhibitors at Anuga Organic. The organic associations represented at Anuga include Consorzio il Biologico (IT), Danish Agriculture (DEN) and Naturland (DE).

From Germany a growing number of individual exhibitors are participating this year such as Alb-Gold, Emils Bio-Manufaktur, Ecofinia, Elbler, frizle, foodloose, Followfood, Küchenbrüder, My Chipsbox, Proviant, purefood, Tropicai, Wechsler and Zabler.

There are a high number of exhibitors from Italy, i.e. such as Fratelli Damiano, Lauretana, Natura Nuova, Polobio, Probios and Sipa. The same applies for the Netherlands with DO-IT, Doens Food, De Smaakspecialist, Spack, Tradin Organic, Sanorice and Trouw. Natur'Inov from Belgium is participating and from France Compagnie Biodiversité.

Several companies are placing their focus on the trend theme vegan food, for instance Das Eis, joy.foods, PureRaw, Purya!, Tofutown, Topas and Veganz. The Bulgarian supplier Roo'Bar, who already exhibited at ISM in Cologne is a further new exhibitor. Vegan products are also distributed across the whole of Anuga and together with vegetarian and fair trade products these can be localised via the exhibitor database.

The level of internationality of the exhibitors at Anuga Organic is also expected to offer a wide range of product diversity. In addition to the cited nations Belgium, Bulgaria, Denmark, Germany, France, Italy and the Netherlands, suppliers from China, Estonia, Greece, Latvia, Morocco, Austria, Romania, Hungary and the USA are represented.

The partner country of Anuga, which is India this year, also arouses expectations. The sub-continent has been commited to organic cultivation as well as to the theme vegan diet for many generations. Accordingly, numerous products from the organic product range have been announced for Anuga, i.e. tea, spices and pulses.

The special event "Anuga Organic Market" is also going to take place again in the scope of Anuga Organic. Here, theory becomes tangible practice when organic products that are ready to sell in supermarkets are presented in an attractive environment. The focus will be on fresh products this year, i.e. milk and dairy products as well as meat products. Fruit and vegetables can also show their fresh potential here, i.e. with regards to convenience, i.e. pre-cut salads and fruit and similar items. The topic of service counters and counter design will also be addressed. The wine shelf will also be well-stocked with around 30 wines from organic production.

The special event "Anuga Organic Market" has also not only proved to be an idea exchange at the last Anuga events, but also a contact platform that brings the supply and demand together. In this way, many exhibitors successfully use the special event as a secondary placement. In total, between 1,500 and 2,000 products will be on display here.

The presentation "Anuga OliveOil Market" is a further special event with organic potential. It will once again be staged on the central trade fair boulevard of the Anuga grounds. Numerous olive oils of a wide range of origins will be offered for sampling here. Experts from the olive oil industry will support the format with background information on cultivation, varieties and production. Furthermore, an olive oil congress will be held on 8 October 2017.

A very important programme item of Anuga's supporting programme is the Organic Competence Centre. It is not only a lecture forum by and for experts from the industry, but also a networking and discussion platform for all those who address the theme organic. One of the focuses this year is the implementation of pesticides and the opportunities of ecological cultivation. The raw material procurement as an important part of the food chain, building trust between the dealer and the customer, direct marketing from the organic farm and marketing strategies are further themes. The events of the Organic Competence Centre will take place on Monday, 9 October and Tuesday, 10 October.

Koelnmesse organises Anuga in cooperation with the Federal Association of the German Retail Grocery Trade e.V., Berlin, (BVLH). Other industry sponsors include the Federation of German Food and Drink Industries and the German Hotel and Restaurant Association. The trade fair is open daily from Saturday, 7.10.2017 to Wednesday, 11.10.2017 from 10:00 a.m. to 6:00 p.m. Exclusively trade visitors are granted access, said the organisers.