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drinktec: Innovations directly to your smartphone


drinktec 2017, the World's Leading Trade Fair for the Beverage and Liquid Food Industry, and the VDMA Association for Food Processing Machinery and Packaging Machinery are offering two new digital services that are unique in this form: the Solution Directory and the Innovation Guide. Both online tools help the user to quickly find the exact solutions and new developments that they are looking for and are tailored to suit the industry's specific needs. That gives drinktec's exhibitors and visitors significant added value.

What is it about?
Plenty of visitors are familiar with the situation: You have a problem and are looking for a suitable solution. In many cases, your only alternative is to tediously go from one exhibitor's stand to the next. Conventional product directories don't get the desired results if visitors don't know which products to even consider. And if the problems or requirements are complex, only system solutions—not individual products—will do.

When it comes to innovations, the situation is quite similar: Every visitor attending the fair looks for them, but in actual practice, they are difficult to identify in the trade-fair “jungle”—at least the ones that are tailored to application requirements and could be just what you're looking for. On top of that, many (potential) customers have their doubts when it comes to exhibitor announcements in flowery “marketing speak.”

drinktec developed the new services based on these considerations as well as surveys and interviews with experts and customers (exhibitors and visitors). They are digital, mobile and immediately available. The Solution Directory and the Innovation Guide, which are linked to one another, will further improve networking between exhibitors and visitors, the organisers said.