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FIRMENICH LAUNCHES NEW WEBSITE IN CHINA TO EXPAND CUSTOMER EXPERIENCE          


2017-01-08

 

Building on its strategic commitment to China’s growth, Firmenich has announced the launch of its new Chinese website: Firmenich.com.cn. This new engagement platform is designed to bring to life the world of Firmenich and its unique capabilities for its Chinese customers, partners and colleagues.
“We have great ambitions for China which is a strategic, high-growth market for Firmenich,” says Gilbert Ghostine, CEO Firmenich. “Our new website showcases how our innovative solutions aim to delight over a billion Chinese consumers with the fragrance and flavor experiences they love.”
“Our new website is an insightful window for customers, prospective talent and partners, into our leading creativity, world-class research and deep commitment to social responsibility” says Boet Brinkgreve, President Firmenich China. It demonstrates how we combine our capabilities to make a real difference to our customers and their consumers across China.”

The new website highlights Firmenich’s strategic progress and recent news in areas such as:

- Industry-leading Innovation & Creativity
- Legacy of World-class Research
- Deep Commitment to Social Responsibility
- Chinese Footprint

the company reported.