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IPACK-IMA 2018: 60% of available space already booked


2017-04-02

Exhibitor companies are showing a keen interest in the 24th edition of IPACK-IMA, the exhibition of food and non-food processing and packaging technology to be held in the Fiera Milano exhibition centre from 29 May to 1 June 2018. Around 60% of the available exhibition space has already been booked fourteen months before the show is due to open.

THE BUSINESS COMMUNITIES

The new exhibition format of IPACK-IMA 2018 has proved extremely popular, combining vertical offerings with an exhibition space layout organized by client sectors across eight business communities (Food, Fresh & Convenience; Confectionary; Beverage; Pasta, Milling & Bakery; Industrial & Durable Goods; Health & Personal Care; Chemicals Industrial & Home; Fashion & Luxury). The project was created by Ipack Ima, the new management company set up as a joint venture between Ucima (Italian Packaging Machinery Manufacturers’ Association) and Fiera Milano, and has attracted hundreds of applications from leading Italian and international companies.

In particular, a growing number of applications are being made by key exhibitors operating in the segments of liquid filling (Beverage and detergents), labelling, materials and packaging, as well as companies in the show’s traditional sectors such as pasta, bakery, milling, confectionery, fresh products and industrial and durable goods.

THE INNOVATION ALLIANCE

Another key aspect of IPACK-IMA 2018 is The Innovation Alliance, the project that brings together eight outstanding Italian and international trade shows: IPACK-IMA, MEAT-TECH (exhibition of processing and packaging technologies for the meat industry, now in its second edition), PLAST (devoted to technologies for the plastics and rubber industry), PRINT4ALL (exhibition of printing, converting and industrial printing, in its first edition) and INTRALOGISTICA ITALIA (devoted to the most innovative solutions and integrated systems for industrial handling, warehouse management, materials storage and picking).

The event will cover the entire technological supply chain, from plastic and rubber processing through to product processing and packaging, industrial and commercial printing, custom graphic design of packaging and labels, and finally goods handling and storage.

These results confirm IPACK-IMA as the only Italian processing & packaging exhibition capable of competing with major international events and attracting the interest of the national and international industry and distribution sectors.

PROMOTIONAL EFFORTS GET UP TO SPEED

IPACK-IMA 2018 is attracting the interest of buyers from all over the world. The large-scale promotional campaign is making use of the extensive and efficient network of agents from Fiera Milano in 40 countries and of partnerships with technology user associations in the main industrial markets.

IPACK-IMA will also be promoted at numerous shows: it will stop off in Germany in May for Interpack, where the show will be presented to the international business community. The following month it will be the turn of Propak Asia in Bangkok, the sector’s leading exhibition in Asia, then RosUpack in Moscow.In September, promotional activities will focus on the US market with the customary appointment with Pack Expo, as well as Myanmar, Nigeria and Indonesia.

International promotion of IPACK-IMA will also be backed by the extensive online and offline communication campaign that began in late 2016, including press campaigns planned for 120 Italian and foreign trade magazines and websites.

Contacts have also been made with around 300 trade associations worldwide.

The more than 500,000 contacts present in the IPACK-IMA database will be reached through social media and through monthly newsletters providing the latest news and information about the show as well as interesting articles on the market.

Along with the IPACK-IMA 2018 LinkedIn profile and the business community groups where users can exchange views and create business opportunities, last February has seen the launch of the Twitter profile @ipackima2018 with the hashtag #ipackima2018, the Google+ profile and the Facebook page IPACK-IMA 2018, the organisers reported.