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Accles & Shelvoke adopt new owner’s name into their brand


Following the acquisition by FRONTMATEC last year, Accles & Shelvoke have announced a change of their corporate identity to FRONTMATEC Accles & Shelvoke, thereby assimilating the company firmly into the leading food production equipment manufacturing group.

The new identity for Accles & Shelvoke has been introduced as part of the process of merging the company into the FRONTMATEC group.

The new brand incorporates a refreshed logo which has been designed to reflect the new approach and ideas that the Danish group has brought into the Birmingham based company.

By retaining their historic name and combining it with the leading equipment manufacturer, Accles & Shelvoke’s new brand reflects its bigger and stronger position in the captive bolt stunning market as part of the world-leading customized solution provider for the food production industry.

Jesper Gade, Global Marketing Director for FRONTMATEC explained that the new brand for Accles & Shelvoke reflects the evolving focus and standards of the group. He said: “By combining Frontmatec and Accles & Shelvoke we are bridging our strategy for creating a strong global corporate identity under the Frontmatec name and utilizing our global presence to further develop the captive stunning business with the name that for more than a century has been synonymous with captive stunning tools.

“The new brand sends a clear signal of fully incorporating the Accles & Shelvoke business into the Frontmatec group while retaining the unique heritage of Accles & Shelvoke for the captive stunning program.” 

Accles & Shelvoke was acquired by FRONTMATEC in May 2017, as the Danish company looked to offer a full product and service solution to the red meat industry. The addition of Accles & Shelvoke to the group has given FRONTMATEC a large share of the global captive bolt equipment market.

For over 100 years, Accles & Shelvoke have sold their CASH® branded captive bolt stunners across the world to businesses involved in meat production - from large and small meat plants to on-farm dispatch requirements.

The CASH® range of cartridge powered captive bolt stunners are the pioneering tools for the humane stunning of animals before slaughter that has contributed immensely in improving animal welfare practices in the meat industry.

The company will continue to sell their stunning tools under the CASH® brand, a name synonymous with quality and reliability, trusted by abattoirs and meat processing plants across the world, and is the leading cartridge powered stunning equipment in use today.

Joe Holland, General Manager of Accles & Shelvoke expressed excitement about the new identity and stressed that all the good things about the business – world leading precision manufacturing and excellence customer service will continue under the new name. He added: “Following the acquisition, Accles & Shelvoke is aligning its core identity with that of the new owners FRONTMATEC by incorporating the corporate identity of the group.

“Under the new leadership, we are looking to introduce new products and improve on our existing range, while maintaining the high standards of manufacturing that our customers have come to expect from us.

“The refreshed identity has brought a new vigor to our business which will give us the impetus to strive for more.”