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Tetra Pak responds to rapid market growth with online Coconut Handbook


2017-04-05

 

With global demand for coconut-based products racing ever higher, Tetra Pak has launched an online version of its acclaimed Coconut Handbook. 

Providing an in-depth guide to the entire value chain of products made from this versatile and nutritious fruit, the Coconut Handbook has become a source of reference for more than 1000 industry professionals since it was launched as a print-on-demand book in 2016.

“The Coconut Handbook draws on our 20-year experience in the category, as well as insight and research from our dedicated Coconut Knowledge Centre in Singapore. In response to numerous customer requests, and in anticipation of continued growth, we are now making it available online,” says Samit Chowdhury, Cluster Marketing Services Director, Tetra Pak.

Coconut-based beverage products are gaining popularity. Between 2013 and 2016, packaged coconut water alone reports a CAGR of 22% in production volumes. Still a young market, its growth is expected to continue at pace, driving global sales to an estimated US$3.4 billion by 2019, said Tetra Pak.

(Data source: Euromonitor International)