January 20, 2022

66% in 2020 spent more on F&B

woman sitting on sofa holding teacup with coffee
According to a survey conducted recently among Italians about the main changes in their perception in 2020 compared to past years, 66% of respondents declared that they have been spending more on food & beverage this year than in previous years.

The Consumption Observatory of ShopFully, an Italian tech company working in Drive-to-Store, asked Italians the main changes in their perception in 2020 compared to past years. From the research conducted 66% of respondents declared that they have been spending more on food & beverage this year than in previous years, 23% having increased spending on furniture and home care, and 18% on personal care. Expenditure on activities outside the home, such as travel, in 51% of cases, and clothing, for 43% of survey respondents, fell the most.

The room in the house in which Italians declare that they have invested the most resources is the kitchen for 45% of respondents, followed at a certain distance by the living room / study area in 18% of cases. This trend is also confirmed by the search for promotions that people have carried out on the ShopFully marketplaces (DoveConveni, PromoQui and Volantino Facile): compared to 2019, among the objects with the greatest increase there are fryers with + 154%, freezers + 96%, dishwashers + 24%, refrigerators + 21% and electric brooms and vacuum cleaners + 21%.

73% of the respondents to the observatory survey, said they paid more attention to spending than in previous years, giving greater importance to ongoing promotions. “In 2020, Italians have seen their living spaces transform and with them consumption has changed accordingly. It is not surprising that in Italy food & beverage is the place where this is transformed par excellence, the kitchen, has played such a central role. Despite the changes recorded, during the year promotions have maintained a central role in influencing consumer decisions, further consolidating as one of the main levers for purchases. Precisely for this reason and in consideration of the fact that during 2020 digital has established itself as the preferred tool by Italians to inform themselves and plan shopping, we can say that the smartphone is today the starting point of the purchasing process, around which the retailers must shape their omnichannel strategy.”, said Marco Durante, Vp Sales & Marketing Italy at ShopFully.

Related articles

man wearing green polo shirt

MICHAEL KÖNIG APPOINTED

Michael König (56), CEO of Elkem ASA, has joined the Supervisory Board of Symrise AG. The Hildesheim District Court named Michael König to the Supervisory Board effective as of 15 January 2020. He will stand for election by the shareholders at the Symrise Annual General Meeting on 6 May 2020. Mr König will succeed Dr

assorted drinks on white commercial refrigerator

CHICKP TAPS INTO THE DAIRY ALTERNATIVE MARKET

ChickP Ltd., a foodTech startup developing innovative plant proteins, launches a line of next-gen chickpea isolates especially designed for plant-based dairy alternative products. This ground-breaking plant protein uses patent-pending technology to extract up to 90% pure protein out of the chickpea seed. Global launches of dairy alternative products are triple the rate of new food and beverage launches overall,

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: