Barcelona Wine Week (BWW), the flagship event of the Spanish wine, has decided to postpone two months and will finally take place in April from 4th to 6th of 2022. The decision has been endorsed by the organizing committee of the event, which brings together the main players in the wine industry in Spain, given the uncertainty and mobility restrictions generated by the current context and to guarantee a great edition.
The new dates of the event are endorsed by most of the viticultural firms and wineries participating in BWW, represented by the Spanish Wine Federation (FEV), the Spanish Ministry of Agriculture, Fisheries and Food (MAPA), Spain Export and Investments (ICEX), the Spanish Confederation of Wine Regulatory Councils (CECRV) and the Catalan Wine Association, among other bodies and institutions that make up its organizing committee. In this way, the second edition of the event, initially scheduled for February 7th to 9th, 2022, will take place next spring, at the Fira de Barcelona Montjuïc venue.
With the expected participation of more than 600 wineries and practically all Origin Denominations and Regulatory Councils, BWW is currently the largest international promotion showcase for Spanish wines. “It’s clearly international positioning has conditioned the movement, since our main objective is to increase the business opportunities of the exhibiting companies, providing them business meetings and contacts with international buyers, distributors and importers to increase their exports or facilitate access to new markets”, explains Javier Pagés, president of the show.
New dates aim to celebrate the show in a more suitable context “that allows to preserve its value proposition, guarantee the maximum ROI (Return of Investment) to all companies and ensure the future projection of the exhibition, as per its successful first edition”, says J. Antonio Valls, managing Director of Alimentaria Exhibitions, a Fira de Barcelona company who organizes BWW.
Valls expresses its confidence that “international trips and meetings are more standardized on the new dates”, a key factor of the show that invites more than 350 international buyers, interested in Spanish wine, from more than 40 countries. This Hosted Buyers program of the event gives rise to more than 4,000 business meetings with the exhibiting companies.
The movement of BWW to April will take place at the same time of Alimentaria & Hostelco, which will take place from April 4 to 7, 2022 at the Gran Vía venue of Fira de Barcelona. The simultaneity of these events will, however, be a totally “exceptional” fact, the result of the current situation.
After this next edition, the show will be held every year, so it will return in February 2023, occupying the first place in the international calendar of wine events. BWW 2022 foresees the participation of more than 600 wineries and the visit of about 20,000 professionals. Its first edition in February 2020 was attended by 550 exhibiting firms and 15,600 professionals, 13% of them from 54 countries.