Chr. Hansen Natural Colors, the world leader in colors from natural sources, has appointed Barentz as its strategic partner for the distribution of their natural color portfolio in South Africa and Zimbabwe, beginning 1st February 2021.
‘We are excited with this new opportunity to give our growing customer base in South Africa and Zimbabwe access to the market’s leading and innovative product portfolio, said Gökhan Oran, Global Vice President Human Nutrition at Barentz. ‘Together with our technical experts and application specialists of our joint venture company SK Chemtrade, we will not only deliver the full range of Chr. Hansen Natural Colors but also support our customers with application & full-recipe know-how and tailormade solutions.’
The appointment is an extension of an exciting partnership between the two companies and gives Barentz’ customers in South Africa and Zimbabwe access to the largest and most vibrant color portfolio in human nutrition, with applications for beverages, confectionery, dairy-based or other prepared foods. Covering natural colors and fruit and vegetable concentrates, the unique portfolio offers more than 600 unique products, including product ranges as FruitMax®, CapColors® and iColors®.
Adam Dundas, Global Head of Customer, Sales & Distributor Excellence at Chr. Hansen Natural Colors added: ‘Partnering with Barentz in South Africa and Zimbabwe is a great outcome. Their breadth of market knowledge spanning almost 40 years, coupled with a team technically trained on value-added ingredients will perfectly complement our natural color portfolio.’