July 31, 2021

Biofruit Congress to focus on the most sustainable demand

On 17 June, the fourth edition of BIOFRUIT CONGRESS will be kicking off through zoom. After the success of the previous international editions, which welcomed more than 400 attendees each, Eurofresh Distribution Magazine and Fruit Attraction are launching this new event, which this time will include a second in-person session on 5 October during Fruit Attraction at IFEMA MADRID. 

The main European purchasing centres and international institutions including the European Commission will share their analyses and strategies to respond to growing global demand for fresh organic and sustainable lines. They will analyse consumer behavioural trends since the onset of Covid-19, looking at how to optimise the new EU regulation and the other value chains beyond Organic, including those of European flexitarians, particularly zero-residue and biodynamic products.

To attend this session on 17 June, it is necessary to register via Zoom:

Zoom registration link

BIOFRUIT CONGRESS 2021 PROGRAMME

FIRST SESSION: Thursday 17 June from 3 p.m. to 5 p.m. Zoom Language: Spanish
3 p.m. – The current scenario: latest trends in the Organic market in Europe and other markets
Participants:       EUROFRESH DISTRIBUTION; editor Pierre Escodo
3:05 p.m. – Consumer: how to go “beyond Organic” for the most demanding consumers, the case of France
Participants:       Madjid Aidh, commercial director at ALTERBIO
3:20 p.m. – Retail: strategies by distribution channel in Spain & Portugal
Participants:      
Sergio Román, national category manager Auchan Controlled Production (APC) at ALCAMPO
David Monteiro, perishables director at SONAE MC
Pablo Vilanova, strategies director at MERCABARNA
4:00 p.m. – Debate on sustainability: the importance of also communicating with the consumer
Participants:      
Fernando Gomez, general manager at PROEXPORT
Nicolas Leger, global banana expert at FAIRTRADE INTERNATIONAL

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SECOND SESSION: Tuesday 5 October from 3 p.m. to 5 p.m.
Fruit Attraction and Fruit Attraction LIVEConnect
Language: English
Moderator: Pierre Escodo, editor and consultant
3:00 p.m. – Regulations: how the new EU organic regulation will be applied
Participants:       A representative from the Organic Unit, DG AGRI, European Commission.
3:15 p.m. – Consumer trends: other value chains that compete with organic
Participants: a representative from EUROMONITOR INTERNATIONAL
3:30 p.m. – Distribution & Retail:
Participants: market leaders such as AUCHAN GROUP, BIOCOOP, CARREFOUR, COOP, MERCABARNA and REWE
4:00 p.m. – Debate on sustainability:
Through its GGN label, GLOBALGAP aims to communicate the sustainable practices of its certified producers to the consumer
FAIRTRADE INTERNATIONAL: Go premium with a living wage approach.

Organised by: EUROFRESH & IFEMA MADRID

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