Umbriafiere confirmed as location for the autumn edition of Eurochocolate 2022, from 14 to 23 October. The new Saltimbocca chocolate from Perugia is the protagonist of the new communication campaign entrusted to the claim “Happy in a second”
After the announced return in Spring, from 24 to 27 March 2022 in the historic center of Perugia, both the traditional autumn edition of Eurochocolate – scheduled from 14 to 23 October – and the location at the Umbriafiere exhibition center in Bastia Umbra is officially confirmed. (Perugia).
” The decision – declares Eugenio Guarducci , President of Eurochocolate – has been appropriately shared in recent weeks with the local institutions: the Umbria Region, the Municipalities of Perugia and Bastia Umbra and Sviluppoumbria, i.e. all those subjects who have courageously contributed to creating together with us, last October, the new and surprising indoor format. A format that has been able not only to reaffirm the great and widespread impact in terms of tourism and promotions on the territory but also to know how to renew an offer already highly appreciated by the public, by exhibitors, sponsors, and the media “.
The 28th edition of Eurochocolate will however also see confirmed the happy choice of organizing a reference to the central event in the historic center of Perugia dedicated to local productions.
” Speaking of happiness – adds Guarducci – we can only take advantage of this opportunity to joyfully announce the claim of the autumn edition of Eurochocolate: Happy in a Second “. The absolute protagonist, not only of the image of the communication campaign but also of the new line of products signed by Costruttori di Dolcezze, will in fact be very nice chocolate with a very curious name and above all with a very curious shape: Saltimbocca alla Perugina.
Thanks to the lines drawn by the skilled hands of Designer Matteo Ragni, it will be possible to play with the new chocolate by trying to make it jump into the mouth in a second by the simple gesture of a quick pressure with the index finger. Hence the use of the name Saltimbocca, traditionally associated with a very popular second course, which in the greedy universe of Eurochocolate is transformed into an original dessert.
A real playful and greedy exercise that will be the subject of a nationwide contest involving the Eurochocolate public even before the October dates and giving them the opportunity to gain free access to the event by demonstrating, with a video published on their own social channels, to have managed to take the greedy leap, bringing the new chocolate directly into one’s mouth.
But not only that: during the event, the first National Saltimbocca Championship in Perugia will be organized with lots of chocolate prizes up for grabs!
The first acrobatics of Saltimbocca alla Perugina began in recent days at the Eurochocolate headquarters ( video here ) and continued today during the press conference hosted at the Eurochocolate Experience space, inside the new Chocostore in Corso Vannucci 2, in Perugia, where on the outside a Maxi Saltinbocca made a fine show that aroused great curiosity among passers-by.
The autumn edition of Eurochocolate awaits you at Umbriafiere from 14 to 23 October 2022!