January 20, 2021

EUROPEAN COMMUNICATION CAMPAIGN “KNOW APPLE

red apple fruit

Unspoiled nature, majestic mountain ranges, unique and distinctive climate, rocky and mineral-rich soil of the Italian Alps: these are the essential elements that allow Trentino-Alto Adige to produce excellent apples.
European quality and sustainable agriculture are the two pillars on which “Know Apple” is based, the three-year European communication and in-training campaign of Assomela, the Italian association of apple producers, whose acronym means “KNOWING EUROPEAN APPLE”. The purpose of this campaign is to train those working in the sector and, through them, the final consumers on the Italian world of apples in order to make them more aware and informed during the purchase phase.
The topics addressed during the training were several: general knowledge of the apple sector in Europe and Italy and the production system of Trentino-Alto Adige; training of operators on production methods, control, and traceability, through the study of different varieties and their characteristics. Finally, the topic of apple “care” at the point of sale and its shelf-life was discussed. So far, two training courses and study trips have been carried out, through which 16 managers of the “fruit and vegetables” departments of the points of sale of the respective retail chain were trained. Given the excellent results, these training sessions will be continuing in the coming months.

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