October 25, 2021

EUROPEAN COMMUNICATION CAMPAIGN “KNOW APPLE

red apple fruit

Unspoiled nature, majestic mountain ranges, unique and distinctive climate, rocky and mineral-rich soil of the Italian Alps: these are the essential elements that allow Trentino-Alto Adige to produce excellent apples.
European quality and sustainable agriculture are the two pillars on which “Know Apple” is based, the three-year European communication and in-training campaign of Assomela, the Italian association of apple producers, whose acronym means “KNOWING EUROPEAN APPLE”. The purpose of this campaign is to train those working in the sector and, through them, the final consumers on the Italian world of apples in order to make them more aware and informed during the purchase phase.
The topics addressed during the training were several: general knowledge of the apple sector in Europe and Italy and the production system of Trentino-Alto Adige; training of operators on production methods, control, and traceability, through the study of different varieties and their characteristics. Finally, the topic of apple “care” at the point of sale and its shelf-life was discussed. So far, two training courses and study trips have been carried out, through which 16 managers of the “fruit and vegetables” departments of the points of sale of the respective retail chain were trained. Given the excellent results, these training sessions will be continuing in the coming months.

Related articles

IFEX Digital Expo: Philippines’ biggest Intl Food Trade Show

Sep 23, 10:00AM – Sep 25, 5:00PM GMT+8 Introducing the very first IFEX Digital Expo where you can discover the latest market trends, emerging Philippine food products and their applications, as well as numerous insightful discussions and networking opportunities for an exciting online fair experience! This event is FREE of charge! Don’t miss out on

Iran agrofood 2021

The 28th edition of Iran agrofood 2021 opened its doors from 22-25 September at the Tehran International Permanent Fairgrounds. With 311 exhibitors, Iran agrofood is the country’s largest trade fair since the Corona outbreak in March 2020. This year’s show runs concurrently with the 20th Iran Confectionery Fair and the 13th IBEX, making the Tehran International Permanent Fairground

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: