When it comes to savings, we say ‘a penny saved is a penny earned’. Similarly, avoiding the production of plastic is the best way to care for future generations and to reduce carbon footprint. The dairy cooperative, FrieslandCampina is switching to 100% rPet bottles from February 2021.
The FrieslandCampina group has announced that starting from February 2021 it will produce PET bottles with 100% recycled material. The dairy cooperative said switching to recycled Pet (rPet) for wholesale trade will avoid the production of nearly 1.9 million kilos of new plastic. Pet bottles can only be recycled after removing the label. In this regard, the company has developed a new system that makes it easier to separate the labels from the bottle.
Patrick van Baal, global director of packaging development at FrieslandCampina, said: “With the 100% recycled PET bottle, the company is taking a new step to adapt its packaging to circular economy regulations. Our ambition is to become completely ‘sustainable’. This is why we are increasing the recyclable percentage of our PET bottles from 20% to 100%. This step is essential because to achieve sustainability goals, all packaging must first become recyclable and / or reusable”.
FrieslandCampina says it wants to switch to Pet for all its bottles, as a material that can be made completely recyclable; it is a lightweight material and has a low carbon footprint. With the latest changes to its packaging design, the company says it will become the first in the dairy industry to make its bottles “virtually” circular for its brands in the Netherlands, Belgium, UK and Hungary. FrieslandCampina recently announced that all of its Dutch Campina branded products will be produced using green energy generated by its own farmers.
