Ingredion EMEA has developed an organic instant functional native starch, which can be used in certified organic products and delivers the quality of conventional ingredients. The NOVATION® 9460 organic instant functional native starch enables food manufacturers to tap into the lucrative organic food and beverage market, with an ingredient that consumers recognise and trust.
Made with waxy maize which is manufactured in Europe, NOVATION® 9460 organic instant functional native starch answers today’s consumer demand for more sustainable products. It can be used across a range of applications, including bakery fillings, quiche and other savoury fillings, cakes, ready meals, mayonnaise, salad dressings, sauces, and soft cheese desserts.
Esra Akmanli, Business Development Manager, said: “Now worth over €40billion in Europe, the organic market has doubled in size over the last 10 years, with one in seven product launches now organic (Innova Organic Europe). With personal health and sustainability are high on their agenda, consumers associate organic labels with stricter testing and greater transparency.
“But, creating products that have the quality and sensory experience that consumers love, while complying with the many regulations required for organic certification, can be a challenge. Ingredion has experience and expertise in functional organic texturisers, clean label and organic formulation, as well as deep consumer insights that can help our customers capitalise on opportunities in organic food and drink. NOVATION® 9460 organic instant functional native starch guarantees process tolerance and shelf-life stability, enabling manufacturers to go organic without compromising on quality.”
As detailed in Ingredion’s ‘Get Ready for Organic Changes’ guide, under the new organic regulation, due to come into force on the 1st January 2022, processed foods can still be labelled as organic, provided that 95% of the agricultural ingredients are of organic origin/produced organically. The remaining ingredients will need to be on approved lists of process aids, food additives, and non-organic agricultural ingredients. However, from 31st December 2022, non-organic starch from rice and waxy maize will be removed from use in organic foods, following this date only organic starches are permitted.
By working in collaboration with Ingredion’s team of application specialists, food and beverage manufacturers will learn how to reformulate and deliver consumer-loved and compliant organic products.