The rising demand for more natural and clean products in the sports nutrition segment ends here. A range of allergen-free instant whey protein produced with sunflower lecithin is now offered by Lactalis Ingredients, France who are renowned for producing healthy and clean dairy ingredients.
Nowadays, consumers’ demand can be summarized by a simple recipe made from a few ingredients which are natural, healthy, and little processed with more transparency and traceability. Even in the sports nutrition sector, among consumers, expectations are changing, and the players in sports nutrition have been able to revitalize their image to appeal to as many people as possible. Above all, consumers are looking for clean labels and natural products that reassure them. Clean labels are a differentiating asset in the sports nutrition market! In the United Kingdom, 46% of consumers think that a clean label means the product is “good for you” and 46% think that it is highly nutritious (Mintel, 2018). A similar trend can be observed in the rest of the world.
Instant whey protein with sunflower lecithin to fit clean label requirements
Lecithin is added to whey protein powder to help the powder become instant when mixing and clump-free, which is ideal for shakes.
The ever-increasing demand for natural products coupled with the fact that soy lecithin is starting to be stigmatized is increasing the demand for sunflower lecithin. This can be linked to allergen problems caused by soy. Sunflower lecithin is hypoallergenic, sustainable, and does not need to be declared as an allergen. Unlike soy, it is naturally guaranteed GMO-free because no genetically modified sunflower plants have been grown commercially anywhere in the world.
This trend can also be found in many other applications such as bakery and confectionery indicating a global move towards the use of sunflower lecithin.
Lactalis Ingredients instant whey protein range features
Lactalis Ingredients launches a new range of instant whey protein with sunflower lecithin in its plant of Retiers, France.
Available for the native whey protein Pronativ® and whey protein Laktein WPC80/WPI, our new references meet the requirement of manufacturers:
- Good solubility
- Neutral taste
- 79 to 95 % protein on dry matter
- Low lactose reference