January 12, 2021

Kissabel apples: Red from inside and outside

Kissabel® Rouge

No tricks, no additives: just hard work and the unbelievable diversity of nature! At Kissabel, the season kicks off with exceptional colour and taste.

Outstanding internal colour, low level of russeting, a consistent good quality, market growth: this is the assessment of the Italian and German partners for the 2020 season of the red varieties of the Kissabel® apples range.

The harvesting of the red flesh varieties with exceptional taste ended a few days ago in the Northern Hemisphere: around one month from the harvest of the orange and yellow varieties, now Kissabel® Rouge is coming to the European market to impress consumers with its unmistakable appearance.  Grown mainly in Italy and Germany, Kissabel® Rouge is characterised by both its red skin and flesh colour and by its intense berry-type flavour.

Exceptional internal colour, medium size, excellent quality: this is the identikit of the 2020 harvest on behalf of the Italian and German partners. Being able to attract consumers from all over the world, the prospects for the coloured flesh variety apple Kissabel® are more than promising.

 “The extraordinary internal colour of the Kissabel® Rouge can’t help but amaze those who bite it. This year we have a low level of russeting and, due to the late and abundant rains, the harvest reached the planned quantities. We have noticed that the interest for Kissabel® Rouge is very strong above all for Halloween: the deep red fruity colour fits perfectly with this festivity. Therefore, we have created a specific packaging thus opening an attractive niche for the producers. Furthermore, we have made a new sticker in order to communicate both to consumers and retailers the uniqueness of Kissabel®: a product of exotic charm, but grown in the territory.”, said Inga Mohr, Head of marketing Red Apple Germany earlier after the harvest. 

“We are more than satisfied with the quality of fruits harvested this autumn. The Kissabel® Rouge show a very good pigmentation and very little russeting, for this reason we have a very positive feeling about the feedback from consumers.”, says Fabio Zanesco from Italy, Head of Marketing and sales of the Vi.P contortium.

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