March 5, 2021

Marching towards the Month for Bakery, Cakes and Ice Cream

InterSICOP LIVEConnect Makes March 2021 the Month for Bakery, Cakes and Ice Cream

From 1st to 28th March InterSICOP LIVEConnect will become the largest trade community and social network for the bakery, pastry, and ice-cream sector in Spain and Latin America.

At this unique event, InterSICOP’s new online participation platform will bring together all the sector’s trade supply and demand, linked to the face-to-face meeting in February 2022. The aim is to boost the sector’s visibility and make its business activity more dynamic, creating an ecosystem of knowledge, training, skills and interaction between professionals and students of these trades.

InterSICOP LIVEConnect will bring together the entire community of specialists in bakery, pastries, ice cream with TecSICOP (Machinery, Equipment and Technology) using an innovative digital platform. LIVEConnect is equipped with an artificial intelligence system to enhance relations and contacts between supply, demand, and relevant content. InterSICOP LIVEConnect’s first phase, from 1st to 28th March 2021, and periodically after that, will bring together several sector-specific activities, to keep the sector moving until we hold the Fair in February 2022.

In the words of InterSICOP director Raul Calleja, “Participating will be a great opportunity for all the sector’s companies to show, to talk about, to contact new customer profiles, to spread the word, and to boost the visibility of their brands and products in new, specialised digital environments. And it will provide spaces for the trade’s thousands and thousands of professionals to continue to update their know-how and stay at the forefront of their field. We have to contribute institutional, associative and business support, to position the sector as one of the main specialists and suppliers.

Over the first four weeks of March, InterSICOP LIVEConnect will become Spain and Latin America’s largest community and only professional social network specialising in the bakery, pastry, and ice cream sectors. Professionals from countries such as Mexico, Colombia, Peru, and Brazil will strengthen trade links and increase their knowledge through a series of institutional and business actions, with spaces for networking between participating companies and buyers from Latin American markets.

The six main themes for the platform’s content and communication channels are Market Opportunities, Health, Taste and Quality, Tradition and Craft, Innovation and Trends, and Sustainability.

Spaces for masterclasses with specialists, professional technical consultancy, discussions, forums and debates, congresses and conferences, technical demonstrations, new developments and trends, presentations and talks organised by the participating companies themselves, competitions, related to Bakery, Cakes, Ice Cream and tecSICOP. All this will take place throughout the month of March, with each week focussing on a theme from each category. The events will include COPAN, the congress co-organised with ASEMAC, different international, specialised and technical conferences for training providers organised by CEOPPAN, CEEAP AFHSE, and ANHCEA. And there will also be Women’s SICOP (a meeting of women bakers and cake-makers), Interior Decoration and Business Management spaces, Working With New Flours, New Proposals for the Ice Cream sector. All on a single communication platform at the forefront of the changing times and promoting digital transformation in the industry.

InterSICOP LIVEConnect will also be organising spaces aimed at the general public, such as “Bread Tasting Course”, “Good Morning With Bread”, “Functional Breads.” Calleja says that these will “boost our commitment to spreading awareness about nutrition and food ideas for improving people’s health and emphasising the quality and diversity of our products. And sharing the expertise of our professionals for whom we have nothing but gratitude for having kept business going during this past year.

The platform will be open for registration by all trade participants from 24th February. Companies can find all the information they need to participate at www.ifema.es/intersicop for a token fee. Throughout February, we’ll be running webinars to demonstrate the platform and its functionalities and how easy it is to use.

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