May 21, 2024

Mega events GULFOOD GREEN & GULFOOD AGROTECH set to propel sustainability and innovation

As the 28th edition of the world’s largest Gulfood goes even larger and greener this year, the organizer Dubai World Trade Centre (DWTC) announces to the hundreds of thousands of global community followers the launch of the all-new sustainability-focused events GULFOOD GREEN & GULFOOD AGROTECH, set to take place 24-26 September 2024 at DWTC.


The first GULFOOD GREEN 2024 event will provide an indispensable global platform for the entire
food ecosystem to share and exchange on technology, regulations, practices, solutions and
changes in consumer food culture to achieve sustainability in all its dimensions from farmers, to
supply chains, food production, logistics, and consumption. It will fast-track the sharing of
emerging, innovative concepts and products, and offer insights into alternative ways to produce,
trade and consume food; sourcing and clean label products; green packaging; plant-forward food
production and consumption; and reducing food waste in the supply chain.


The global agritech market is projected to reach USD 22.6 billion by 2025, driven by the adoption
of advanced technologies and demand for food traceability and security.1 GULFOOD AGROTECH
2024 will galvanize all sectors of the global agriculture and food supply chains to create a more
sustainable food ecosystem for all, bringing together like-minded stakeholders from around the
world to explore the innovative ways and transformative technologies required to address
development challenges and advance the global transition to sustainable food systems.

Packed concourse on the busy opening day of Gulfood 2023 (Source: DWTC)


Addressing the audience on the opening day of GULFOOD 2023, Her Excellency Mariam Almheiri,
UAE Minister of Climate Change and Environment explained, “Innovation should be at the front
and centre of our food systems transformation. Leveraging currently available technologies and
introducing new ones will accelerate the process in addition to eliminating food loss and food
waste from every part of the supply chain.’’


With a third of greenhouse gas emissions coming from current food systems and a third of all
food that is produced going to waste, Minister Almheiri reiterated the need to adopt and adapt
innovations to support better behavior around food and transform food systems into more
sustainable ones.


Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre – organizer of GULFOOD emphasized, “The urgent need for, and momentous shift towards, more resilient and climate-
supportive food production and consumption has led to the creation of a different event mission, to champion innovative ideas transforming our consumption behaviors and leading us to a more
responsible and sustainable future. GULFOOD, with its global influence and leadership in the


Trixie LohMirmand, Executive Vice President, Dubai World Trade Centre

world food economy, will provide the international GREEN and AGROTECH movement the imperative to evolve and catalyze the sophistication and innovation of the circular food industry.”
She added that through outcome-focused exchanges, Fourth Industrial Revolution technologies and ideations, such as artificial intelligence, blockchain and smart agriculture, GULFOOD GREEN &
GULFOOD AGROTECH is determined to inspire the innovative thinking and collaborative action that will help boost yields, cut greenhouse gas emissions and improve food security.


GULFOOD GREEN will put a spotlight on current issues in sourcing disruption, production,
transportation, logistics, distribution, technology and innovation with particular emphasis on their
impact on developing countries. The event will provide a critical annual platform for all F&B
stakeholders across the value chain to address the socioeconomic and environmental challenges
exacerbating food insecurity, and share the ideas, foresight and accomplishments in tech
development, international collaboration, and innovations with revolutionary implications for the
future of food access.


Venture capital investors drove USD 51.7 billion into agritech start-ups in 2021 (+85% compared to
2020).2 With agrotech start-ups around the world raising USD 8 billion in 2021, and a similar
amount in 2022, demand is clear from the investor side.3 GULFOOD AGROTECH will create a
platform that will connect start-ups with VCs, angel investors, incubators, accelerators, and
innovation builders from across the globe.


“With the world experiencing a polycrisis – multiple, complex, and compounding global
challenges, including the impact of the pandemic, climate change, conflict, economic shocks and
high food prices – we are at risk of reversing hard-fought gains against hunger, malnutrition and
poverty. And all to the detriment of our planet. It is more imperative than ever that we bring all
food systems stakeholder voices to the table. We cannot ignore any one of these issues. But to
break the cycle of crisis upon crisis and to put us on course to achieve the United Nations
Sustainable Development Goals by 2030, all actions we take must achieve multiple wins and
impacts all at once. GULFOOD GREEN & GULFOOD AGROTECH 2024 provide an ideal location to
elevate these issues and to raise our collective level of ambition, whilst also offering a space to
connect, convene and catalyze stakeholders to present solution-focused actions that can help
drive change” said Paul Newnham, Executive Director, SDG2 Advocacy Hub.


GULFOOD GREEN 2024, the dedicated event focused on catalyzing sustainable and eco-positive
food ecosystems, will be hosted alongside GULFOOD AGROTECH 2024, from 24-26 September
2024, converging next generation farm machinery, equipment, techniques and practices including
leveraging the fourth industry technologies of AI, robotics and blockchain amongst other
emerging deep tech.

1 Source – WSPA
2 Source – WSPA
3 Source – Deal Room

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