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French food and innovations at GFM 2017


Business France, the national agency supporting the international development of the French economy, will once again be running two pavilions and an innovation corner dedicated to the French food industry during the world-renowned Gulfood Manufacturing tradeshow, taking place in Dubai from October 31st to November 2nd, 2017.

France will be represented by around 50 French companies that will be showcasing products and know-how focused on the ingredients and processing packaging equipment for the food industry.

The France Pavilion: Ingredient space

Gulfood Manufacturing is a point of convergence for those seeking to meet ingredient suppliers from across the world", said Philippe Leray, CEO of Vinpai.

Visitors to Gulfood Manufacturing will be able to meet innovative French companies keen on showcasing the diversity of France's offering, from dairy products and cereals, to ovo-products and fruit preparations. The French Pavilion for ingredients will be run in partnership with the international trade agencies (Commerce International) of the Hauts de France and Brittany regions. It features floor space of 360 m² at Sheikh Saeed Hall: S1-C76.

France's agri-food products and equipment combine quality and excellence to cater closely to the requirements of consumers in the region. The United Arab Emirates imports 85% of its agri-food products. France is the 2nd largest European supplier in the region. Despite the competitive nature of the market, the outlook for the development of trade relations with the region is bright.

Exports of ingredients and food preparations from France to the UAE grew by almost 5% between 2011 and 2016, to reach 107 million USD. The quality of French products is internationally recognized, allowing it to closely meet the needs of partners in the Middle East. Dairy and bread/cake/pastry ingredients are also key components of France's export flows. 

The France Pavilion: Equipment space

“Gulfood Manufacturing is attended by a high-quality visitor base and decision makers who can bring projects to fruition", Anthony Hereng, Sales Director at Claranor remarked.

The pavilion devoted to French equipment manufacturers will cover 450 m² in Hall Zabeel 3: Z3-A54. Over 30 French companies will be presenting products that are not only innovative, but also well suited to the local specifications.

Focus will be placed on the great diversity of France's offering in the equipment arena. Leading companies from a wide array of industries will be at the event including water treatment, the cold chain, labeling, packaging, packing lines, sterilization, water jet cutting, extrusion and engineering, in addition to baking equipment such as ovens, molds and pancake machines.  

The GEPPIA (a grouping of more than 140 manufacturers of processing and packaging equipment for the agri-food and non-food industries), will be partnering with Business France at the French Pavilion, offering visitors a 3D experience that will totally immerse them in the world of a food product in four minutes. The purpose of the tool is to provide an insight into the innovation capacity of French equipment manufacturers and their desire to ramp up the presence of new technologies in the sector.                 Following last year’s success, Business France will be holding a contest at the equipment pavilion, whereby the packaging & processing machinery French Trade Association, GEPPIA and the French association of food intermediate products, Club PAI will be teaming up as partners and members of the jury. This contest is geared primarily towards promoting France's innovations and enhancing the potential of its companies.

According to Philippe Leray, CEO of Vinpai and a former winner of the contest, the French Innovation Corner is an opportunity to take advantage of "an additional shop window at the France Pavilion and a highly effective promotional tool".