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Food Technologies: new business cluster for all food-processing trade fairs


Messe Frankfurt is bringing together its international events on the subject of food processing under the heading ‘Food Technologies’. At present, there are four trade fairs in this business cluster: apart from the flag-ship event IFFA in Frankfurt am Main, they are Tecno Fidta – International Food Technology, Additives and Ingredients Trade Fair – in Argentina, Meat Expo China in the Southern Chinese city of Changsha and Modern Bakery Moscow – International Trade Fair for Bakery and Confectionery – in Russia.


“Establishing a ‘Food Technologies’ business cluster is a logical step in the interests of a clear strategy on the growing global food market. It stands for our international expertise in the sector and enables us to concentrate our strengths and add to our know how”, says Ruth Lorenz, Vice President Technology of Messe Frankfurt, who is responsible for this portfolio of events.


The visible expression of the business cluster is the new visual identity of all four trade fairs. The key motifs of the individual events now have a uniform look. These ‘key visuals’ consist of three optically delimited zones, in the middle of which a typical product of the fair is to be seen. Different focal points depending on the event concerned are set with the aid of icons symbolising the individual product segments.


The sustainable use of foodstuff for the growing population of the world, energy and resource efficiency, hygiene and product safety, process optimisation and flexibility are key subjects in the food-processing segments. The spread of innovative food processing and packaging technology worldwide is imperative if these challenges are to be met. The demand is great, especially in the populous nations of Asia, Latin America and the Near and Middle East.


Messe Frankfurt supports the international growth of the food industry with a global event strategy that offers the sector reliable marketing platforms in dynamic markets. On the American market, for example, Messe Frankfurt and the Food Processing Suppliers Association, organisers of Process Expo in Chicago, have entered into a strategic marketing partnership.


Trade fairs in the Food Technologies business cluster:


Meat Expo China, Changsha, China: September 2018


Modern Bakery Moscow, Russia: 12 to 15 March 2018


Tecno Fidta, Buenos Aires, Argentina: 18 to 21 September 2018


The world’s leading trade fair

IFFA, Frankfurt am Main: 4 to 9 May 2019