February 28, 2024

Reading Bakery Systems restructures EMEA regional organization

Reading Bakery Systems (RBS), one of the world’s leading manufacturers of snack production systems, has announced the creation of a Europe, Middle East and Africa (EMEA) Regional Operations Center (ROC) to better service and support their customers.

Mr. Joe Pocevicius, Regional Director – EMEA, Reading Bakery Systems

Changes include the promotion of Joe Pocevicius to Regional Director, EMEA as well as hiring Roman Romanov as Aftermarket Sales and Technical Support, EMEA. Hassan Harakeh will continue in his role as Sales Manager, Middle East and Africa.
In this new role, Joe will be responsible for executing strategic and tactical company plans, leading sales, and servicing existing customers in the region, in addition to managing EMEA ROC staff.
Roman will provide local technical service, support, and parts sales focused on enhancing customer relationships and improving customer service.

“We’re pleased to have such a great team to service our EMEA customers. Joe’s promotion is a direct reflection of his leadership and achievements in the region. Coupled with Hassan’s experience and Roman’s local, on-site availability we’ve created an industry-leading customer support and service model.” said David Kuipers, Senior Vice President of Sales and Marketing, RBS.

Pocevicius started with RBS in 2012 as a Project Manager and was named European Sales Manager in 2016. Harakeh, who has been with RBS since 2016 as the Sales Manager, Middle East and Africa, previously worked in sales for AMF Bakery Systems, a sister company of RBS. Romanov is returning to RBS, after originally working as a Field Support Technician from 2011-2018.

Related articles

Ishida to showcase the benefits of automation

Automated solutions that can help companies in Africa maximize opportunities inboth local and export markets will be the key theme of Ishida East Africa’sparticipation at the Propak East Africa 2023 exhibition. With businesses needing to increase efficiencies and throughput in order to remaincompetitive while still delivering the high-quality products being demanded by bothretailers and end-consumers,

Keglevich: “Skip the Ordinary”

Stock has launched an outstanding edition of their Keglevich brand in Italy. Thanks to CCL Label’s Mosaic technology each bottle is decorated with an absolutely unique design. The individuality of the bottles makes them not only desirable but also collectible! The Keglevich Dry limited editions were created in collaboration with Orticanoodles, an Italian artist duo. Both