On Sunday the time has finally come: The Super Bowl will be broadcast live from the USA on ProSieben. This year, the TV spot for the 9 MILE Vodka brand will be there for the first time.
The hype surrounding the TV spots during the Super Bowl commercials is even competing with the game itself in some places: some viewers in the US tune in to the final just because of the spots. In Germany, too, the commercial breaks are being used more and more to show TV spots specially produced for the event. The 9 MILE Vodka has also discovered this ever-growing trend for football in Germany and is presenting its TV spot in the commercials around the NFL final.
The number of viewers at the Super Bowl in Germany has been growing for years. Although the event is broadcast live from the USA in the middle of the night, an average of 1,410,000 viewers tuned into ProSieben last year in the predominantly male target group between 14 and 49 years of age.
In the USA the Super Bowl is celebrated like a national holiday and in Germany too, fans meet and celebrate the finals with snacks and alcoholic drinks. The ideal environment for the young vodka brand 9 MILE to present itself and to increase its reach. In addition to the TV campaign, other commercials will be played on various social media channels and will thus reach another 1.1 million contacts around the Super Bowl weekend.
The spots were shot exclusively with players from the “Paderborn Dolphins”. The Paderborn Dolphins are a Paderborn sports club for American football.