March 28, 2024

Brand Finance

Coca-Cola and Nestlé continue their dominance

Impact of COVID-19 felt across food & drink sector – soft drinks most severely impacted, cumulative brand value down 6% Coca-Cola retains title of world’s most valuable and strongest soft drink brand, brand value US$33.2 billion and elite AAA+ brand strength rating Dr Pepper and Red Bull post strong brand value growth, up 40% and