October 18, 2021

consumer survey

Bread and cakes, a tale of two concepts!

When assessing consumer response to the bakery, it is impossible to put bread and cakes in the same basket. Bread is seen as an everyday staple with health and nutritional benefits, while cakes are pleasurable indulgences for more occasional use. It is very much a tale of two concepts. The assesment was consucted by Innova