March 28, 2024

environmental

Boomers & Gen Z: Differs on environmental & ethical issues

It’s not only on environmental and ethical issues that the two generations differ. The youngest consumers are much more price sensitive. Generation Z consumers are more concerned about the sustainability credentials of food and beverage products than Boomers, and find vegetarian and vegan products more appealing, new research shows. PR company Ingredient Communications surveyed 1,000