March 8, 2021

‘free-from’

Plant-based confectionery to gain ground in 2021

Innova Market Insights’ #2 trend for 2021, Plant-Forward, signifies the evolution of plant-based concepts beyond the core dairy and meat alternatives categories. In 2020, no fewer than 67% of all new products with ‘plant-based’ claims were launched outside of these pioneering sectors. In the confectionery market, for example, more and more milk-free and gelatin-free products are