March 28, 2024

Head of Packaging Solutions at Sappi

SAPPI Europe: “Packvertising” as an effective marketing strategy

How packaging becomes an advertising medium on the sales shelf? Packaging not only protects the product, it is also a powerful marketing andadvertising tool that influences customers’ purchasing decisions. In the upcomingepisode of Sappi’s Blue Couch series, viewers will find out what is meant by“packvertising” and how brand manufacturers can best showcase their products atthe