Sappi: Metallic finishes play a vital role in brand communication
Metallic finishes play a vital role in marketing and brand communication, especially inthe packaging of premium products. Meanwhile, issues of recyclability, the circulareconomy and climate protection are high on the agenda. Can print-based metallicdecorations play a part in providing premium looks and plastic-free embellishment?These topics are the focus of the latest Sappi Blue Couch episode,