April 20, 2024

Zev Ziegler

Lycored wins marketing award for
wellness campaigns

Lycored has won a prestigious marketing award for its campaigns to inspire inclusive ideas of beauty, self-love and wellness during lockdown. Throughout the pandemic, Lycored carried out a series of initiatives to promote holistic views of beauty and wellness, and raise awareness of ingestible skincare. They were designed to both drive B2B interest in the

Ingredient leader, Lycored celebrates the wonder of water

Lycored is encouraging industry professionals to reflect on the wonders of water by contemplating the beauty of everyday puddles. This spring, growing season in much of the world, the global wellness leader partnered with the Pothole Gardener – a project that creates gardens in puddles as a respite from everyday greyness. The initiative kicked off