Being the region’s largest trade fair for sweets and snacks, ISM Middle East is the premier trade event for sweets and snacks professionals. The show helps connect brands with a wide number of retailers, distributors, F&B suppliers, and hospitality chains from across the UAE, Saudi Arabia, Bahrain, Oman, Africa, and South Asia.

ISM Middle East is the most trending, innovative, and sales-generating event for sweets and snacks businesses as it unveils opportunities to showcase products, gain valuable insights into this regional market, and network with industry professionals from around the world.

With its exceptional range of exhibitors and networking events, ISM Middle East is the ultimate platform to take sweets and snacks businesses to the next level.