August 7, 2022

sappi europe

SAPPI Europe: “Packvertising” as an effective marketing strategy

How packaging becomes an advertising medium on the sales shelf? Packaging not only protects the product, it is also a powerful marketing andadvertising tool that influences customers’ purchasing decisions. In the upcomingepisode of Sappi’s Blue Couch series, viewers will find out what is meant by“packvertising” and how brand manufacturers can best showcase their products atthe

FachPack 28 – 30 Sep 2021 / Nuremberg, Now more than ever: Sappi will be showcasing many innovations

Sappi is promising more innovations than ever before at this year’s FachPack. From 28 to 30 September, the innovation leader will be presenting its sustainable packaging solutions in Nuremberg. These include innovative high-barrier papers with integrated heat-sealing capability, an uncoated, bright white virgin fibre liner for corrugated board applications and paper carrier bags, a non-wet-strength