September 24, 2023

$9M funding for coffeeTech startup to boost market penetration

CoffeeTech startup ansā Roasting Inc. announces it has secured a total of USD 9M funding. Leading this fruitful round is Jibe Ventures, a Tel Aviv based early-stage fund. Additional participants include Closed Loop Ventures, New Climate Ventures, Millennium Food-tech, and Sweetwood. The new capital fast-tracks full commercial roll-out of ansā’s hi-tech coffee micro-roaster across North America designed specifically for the away-from-home coffee segment.

The visionary coffeeTech entity is leading a new era in the USD 300M coffee industry through elevating the pleasure of savoring fresh coffee while nurturing a kinder, more harmonious relationship with the planet.

ansā has created a fully autonomous mini roaster that is a sustainable alternative to the huge, noisy, smoking industrial roasters. It comfortably sits on any countertop making it the perfect addition to any commercial space such as a hotel lobby, restaurant, café or shared work environment. The compact, sleek appliance is quiet, smoke-free, and cool to the touch.

The start-up’s sleek countertop device introduces the on-demand roasting of bespoke raw green
coffee beans, facilitating their transformation into a delightful brew right before consumption. It can
roast a single serving of coffee in a few minutes or be programmed to roast any desired amount by a
set time using the ansā Roasting app.

Subscribers enjoy a supply of specialty grade, 100% arabica beans delivered straight from the coffee
field in bulk recyclable boxes. The result: a host of environmental benefits that slash carbon
emissions and simultaneously endow a transcendent coffee-drinking experience. Moreover, coffee
farmers can finally reap their rightful share of the rewards.

Ansa’s novel approach to sourcing and supplying coffee beans dramatically cuts the distances coffee
beans need to travel by minimizing their transport between farms, roasting facilities, and customers
while eliminating the reliance on single-use capsules and other environmentally polluting packaging.
“We are excited to invest in ansā, a CoffeeTech startup that embodies our business philosophy hand-
in-glove,” commends Danny Hadar, Co-founder and Partner at Jibe. “Coffee is a global favorite
beverage with an immense market. ansā not only offers a strong eco-friendly angle but is breaking
new ground in the way we enjoy coffee, paving an exciting and greener future for the industry. Our
investment strategy places great emphasis on supporting companies that promote sustainability and
that have the capacity to make a profound impact,” he added.

The fresh injection of funds will be channeled to fuel the commercial rollout of the micro-roaster in
workspaces across the United States and beyond. “Our micro-roaster is ready to market. During 2023 we secured commercial contracts nationwide with a lineup of top-tier distributors eagerly anticipating launching the service in prominent locations such as Los Angeles, New York, Atlanta, Seattle, and more!” states Yuval Weisglass, co-founder, and CEO of ansā. “We are committed to broadening our coffee services geographically to meet the growing demand for sustainable coffee solutions, and to bring our unique coffee concept to a wider audience.”

The e23 micro roaster developed by ansā revolutionizes the concept of roasting, going beyond
simply downsizing the industrial roaster. Breaking away from traditional roasting methods which
have for decades relied on gas operated convection heat at temperatures surpassing 200°C, ansā
brings an entirely fresh approach to the art of coffee roasting. Their patent pending countertop
appliance energizes the beans from their core to the shell, without emitting any noise, heat, and
unwanted by-products. This fully automatic appliance is equipped with a myriad of sensors and
computer vision AI algorithms to ensure a consistently even roast for preparing the perfect freshly
brewed cup of coffee.
“ansā is rewriting the coffee narrative by bringing aromatic fresh coffee ‘from shrub to cup’
sustainably,” enthuses Matan Scharf, ansā’s co-founder, and CMO. “The coffee landscape has long
yearned for a rejuvenation. Our mission is to provide consumers with an extraordinary coffee
experience, allowing them to engage with green coffee beans while indulging in superior quality
coffee at its freshest. And all in the knowledge that they are protecting our planet and the
livelihoods of coffee farmers.”

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