With Modern Bakery Moscow, Messe Frankfurt successfully held its first live trade fair in 2021 in Europe. Other trade shows for the global food industry are already in preparation. Process Expo in Chicago is still being planned for this year. Meat Pro Asia is due to be held in Bangkok at the beginning of 2022, followed by Tecnofidta in Buenos Aires and the leading trade fair, IFFA, in Frankfurt in the first half of 2022.
Following the raising of the ban on congresses and exhibitions in Moscow, Messe Frankfurt’s Russian subsidiary organised the first physical trade fair of 2021 in Europe. Two years after the last edition, the leading CIS-wide trade fair for bakery and confectionary technology, Modern Bakery Moscow, opened its doors from 23 to 26 March.
214 exhibitors from 15 countries and 17,309 visitors met up at the event to establish business contacts and to collect wide-ranging information about the market and the prospects for the sector. Also part of the show was a German pavilion, sponsored by the German Ministry for Economic Affairs and Energy, with seven companies from the food
machinery manufacturing sector. Because of the travel restrictions currently in force, the German participants were represented by their Russian subsidiary companies.
Kerstin Horaczek, Group Show Director Technology at Messe Frankfurt, was very pleased: “Amid the persisting difficult conditions, Modern Bakery was a huge success and a positive sign for a new start on the international trade-fair scene. Both exhibitor and visitor numbers were at pre-crisis levels. In 2021 and 2022, we are looking towards further buoyant events in the field of food technology, which seem to be dovetailing seamlessly with the positive economic climate that existed before the pandemic.”
