Leading healthy hydration brand, iPRO, has recently launched its low-calorie electrolyte and vitamin drinks into Sharjah Coop, one of the largest cooperative societies in the UAE. This move is a significant step in expanding the brand’s presence in the UAE, where it has already made its mark in the fitness industry.
iPRO Hydrate has gained recognition in the UAE as a reliable and effective healthy hydration brand. The brand has collaborated with Fitness First, one of the leading fitness organizations in the region, to provide its members with the necessary hydration during their workouts. Through this partnership, the iPRO Hydrate product range is on sale across Fitness First gyms in the UAE as well as being available to members at signature events; Jump First and Yoga First.
Sophie Christy, the Global Commercial Director at iPRO Hydrate, expressed her excitement about the brand’s growth in the UAE, saying, “We’re thrilled to be launching into Sharjah Coop and expanding our brand presence in the UAE. This launch will allow us to reach more customers and provide them with our range of hydration drinks, which are scientifically designed to aid fast rehydration without consuming high amounts of sugar or artificial ingredients.”
Sophie also highlighted the brand’s collaboration with Fitness First and its impact on the UAE market, stating, “Our partnership with Fitness First has been instrumental in building our brand presence in the UAE. We are committed to providing health and fitness enthusiasts with high-quality hydration options that help them achieve their health and wellbeing goals.”
With a presence already in Carrefour and online retail, iPRO Hydrate has established itself as a trusted brand in the UAE. Its collaboration with Fitness First and the recent launch into Sharjah Coop further strengthens its presence in the region, making its products more accessible across the country.
This is only the start for the UK-based brand which has exciting launches coming over the summer months.