May 1, 2024

Jelly Belly drinks shortlisted for prestigious award at Brand & Lifestyle Licensing Awards 2024

A dynamic London-and New York-based business with a mission: to do whatever it takes to transform the global food and beverage industry for the better, Whatever Brands announced that their Jelly Belly drinks have been shortlisted for the Best Brand Licensed Food or Beverage Product or Range at the Brand & Lifestyle Licensing Awards 2024, taking place on Thursday, 25 April 2024, at the Nine Kings Suite, Royal Lancaster Hotel, London. 

Loved worldwide, Jelly Belly beans have been crafted with the finest ingredients for generations. Jelly Belly drinks extend this legacy, offering the original candy flavors in a refreshing beverage format. Key highlights include: 

  • Vitamins A, C, & E enriched 
  • Less than 5g sugar per serving 
  • No artificial flavors or sweeteners 
  • Vegetarian-friendly 
  • No Aspartame K or Acesulfame 
  • 20% Fruit juice 
  • 100% recyclable and HFSS compliant 

“We’re thrilled to see our Jelly Belly drinks recognized,” says Bobby Patel, the Founder. “It’s a testament to our commitment to quality and innovation. Expect more vibrant flavors to join our current selection soon so that you can Try the Taste of America”, added Patel. 

Related articles

Beverage Insights: 2021 and Beyond

For Boost Energy Drinks, 2020 was a busy year. From supporting its convenience channel partners through COVID-19 to launching a new iced coffee RTD, Boost Energy Drinks had a truly eventful year. And 2021 is shaping up to be no different, says, founder and managing director Simon Gray told Bryony Andrews in the latest episode of BPI’s

New range of ice tea cans from Dilmah

The Dilmah Ceylon Iced Tea range is growing and we are proud to present our new 330ml Cans.  Available in three amazing new flavors – Green Tea Jasmine, Black Tea Lemon and Black Tea Lychee – each delicious blend begins its journey on Dilmah’s verdant tea estates, just like our artisan bottled Iced Tea.  Ethically grown, hand-picked and