February 26, 2024

HANS IM GLÜCK presents a cinematic winter campaign

When elves help, then there is magic in the air, or as with HANS IM GLÜCK, in the stomach, because the Better Burgergrill brand is serving up two new creations for the Christmas season: the hearty SANTA KRAUT burger and the PINK LATTE hot drink. The Christmas campaign is accompanied by numerous communication measures in print and online as well as moving images.

The heart of the 360-degree campaign is a 60-second film reel that depicts the miraculous events surrounding the preparation of the promotional products in the HANS IM GLÜCK Christmas burger: magical devices, bizarre machines and a trio of lucky elves, the pre-Christmas ones mood spread. In the Christmas burger everything works as if by magic. No wonder, because the Christmas elves Eleven, Twelve, and Three-10 are already hard at work. This year, the three capable helpers have come up with two new creations to give restaurant visitors a tasty Christmas surprise.

SANTA KRAUT is coming to town
The heart of the Christmas menu is the full-flavored SANTA KRAUT burger, topped with a juicy beef patty and a crispy potato rosti. The wintery HANS IM GLÜCK cinnamon sauce on the burger provides that certain extra something. However, the winter burger gets its name from the seasonal red cabbage salad. The crunchy cabbage not only provides the right bite, it also sets the (color) tone of the campaign: a rich pink.

Pink is also the second Christmas miracle in the HANS IM GLÜCK burger grills, because behind the name PINK LATTE there is a real Christmas classic: warm milk. The winter latte version is frothed into fluffy foam and enriched with a pink superfood mixture, which gives the exclusive drink its color and taste. So that all those aspiring for happiness can try the new hot drink, the PINK LATTE can also be prepared with vegan oat drink.

The new creations from the HANS IM GLÜCK Christmas Burger are only available to order in all restaurants in Germany, Austria and Switzerland during the Christmas period from December 4th to 31st.

During the campaign period, in addition to the 60-second main film, the campaign is also accompanied by print and online measures in the areas of social media, connected TV, programmatic media and various 30-second cutdowns, all of which feature the culinary winter highlight SANTA KRAUT to spread Christmas cheer.

Woran Wir Glaube GmbH is responsible for the campaign as the creative agency and Get Flashed Media GmbH is responsible for production.

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