Prinova will demonstrate how its capabilities and trend insights can help drive category growth at Food ingredients Europe 2023 (28th to 30th November in Frankfurt).
With a theme of “discover potential”, the leading provider of bespoke premixes and blends will showcase a range of new concepts that reflect current trends and highlight white space in the food, beverage, and nutrition categories.
They will include a white chocolate matcha flavor plant protein powder blending pea and fava bean protein isolates and delivering 22g of protein per serving. The concept demonstrates how manufacturers can meet a key market need: in a recent Prinova survey, 42% of active consumers named plant proteins as one of the ingredients they most looked for in sports nutrition products.*
Prinova will also demonstrate opportunities to meet the growing demand for cognitive performance and energy solutions. Featuring L-Tyrosine, taurine, and natural caffeine, its tutti frutti flavor Gaming Gummies are designed to be a “go-to” for gamers. Meanwhile, its Memory & Focus Chocolates blend botanical extracts with a cognitive performance positioning.
Other concepts on show will include a peach iced tea flavor Focus Energy Drink containing Bacopin®, and a bacopa monniera ingredient that may help improve memory and attention.
James Street, Marketing Director, EMEA & APAC at Prinova, said: “Whether it’s the plant-based revolution or the growing demand for nootropics, there are opportunities everywhere. However, to realize the potential, you need a partner with the expertise to help you bring your innovative new products to market. At FiE we’ll be demonstrating the full range of Prinova’s capabilities – not just our world-leading ingredients and premix solutions, but also our insights into emerging trends and changing consumer needs.”
Prinova will exhibit at Fi Europe at Stand 3.1G180.