May 21, 2024

Unilever’s Innovation Overdrive with AI and Digital

Unilever is tapping into the power of advanced AI to revolutionize how they manage their product portfolio. Through data-driven insights, they are making strategic decisions about which products to keep and which ones to phase out. It’s like a digital crystal ball that predicts what customers want.

This approach, known as SKU simplification, helps them streamline their offerings for maximum efficiency and growth potential. The cool part? While AI is doing its thing, the final call rests with real human experts who consider all the angles. Unilever is not just optimizing its products; they are also reducing waste, saving money, and creating room for innovation. This strategy is all about using data to guide their growth journey and make the smartest moves possible.

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