January 30, 2023

Pastry takes the central stage at HostMilano 2023

For the third time, the Maestro has chosen the stage of HostMilano, ideal trendsetter for the pastry business and a place where the art of pastry has always been the protagonist with a series of extraordinary events and shows. The professionals of the sector are involved in an exhibition that combines vertical specialization with the affinities of the supply chain in the macro-areas of Food service equipment, Bakery, Pizza, Pasta, Coffee, Tea, Bars, Coffee machines, Vending, Gelato, Pastry, Furniture, Tableware.

The Maestro at HostMilano

“Host and I, a common approach”. These are the words pronounced by Iginio Massari to seal the relationship with HostMilano where he will participate as Ambassador of haute patisserie with the third edition of “Luxury Pastry around the world”. The Maestro’s presence confirms that he shares the same principles expressed by the event focusing on the combination of food technologies and professionals’ creativity. Through the exhibiting companies and their stakeholders, HostMilano makes it possible to understand exactly how the world of pastry will evolve and it represents an indispensable showcase to learn about – and purchase – new equipment of the latest generation.

Genuineness, quality and innovation

The key values ​​of pastry can be found at HostMilano thanks to the participation of important companies in the production of raw materials, accessories and equipment for professional laboratories in the confectionery sector. Iginio Massari declares what he expects from the next edition of HostMilano: a large presence of professionals from all over the world ready to illustrate to the audience their ideas on desserts and their successful experiences. For the Maestro, the 2023 edition will be the mirror of worldwide innovations that embrace food from which to draw valuable information, learn practices and uses, as well as discover current trends. At HostMilano it will therefore be possible to explore how pastry, chocolate and gelato will develop and become part of the restaurant industry.

The future of pastry is here

Nowadays the market requires flexibility, both in the use of equipment and in the proposal offered, with an eye to trends, new consumptions also in terms of vegan, healthy choices or those relating to cultural needs or food intolerances. Requests are constantly changing and it is increasingly difficult to imagine in which direction the pastry and cuisine in general will develop. But it is thanks to events such as HostMilano, says Iginio Massari, that it will be possible to discover the big trends by meeting professionals from all over the world, who will talk about their experiences, confirming this event as the most complete in the pastry sector.

HostMilano is already back on track for the next appointment at Fieramilano from 13 to 17 October 2023. The 43rd edition will showcase all the Horeca supply chains present: Professional Catering, Bakery, Pizza, Pasta, Coffee, Tea, Bar, Coffee Machines, Vending, Ice Cream Confectionery, Furniture, Technology and Tableware. Events not to be missed in the area dedicated to Pastry and Gelato, are the championships organized by FIPGC, Federazione Internazionale Pasticceria Gelateria Cioccolateria (International Federation of Pastry, Gelateria and Chocolate).

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